Most companies have social media profiles on sites like Twitter and Facebook, but very few actually have any specific plan of action for utilising them to drive business.
The common misconception is that just having a presence and updating these profiles on a regular basis will somehow bring about success. It won’t.
Like any marketing channel you have to understand the specifics, identify realistic goals and implement a strategy to achieve them.
There are also hundreds of social networks and not all are right for every business. Brands in the B2C market for instance normally do much better on the likes of Facebook, whereas LinkedIn is much more suited to the B2B sector.
I identify the most effective social media channels for our clients, create a detailed plan of action for achieving my goals and then aggressively pursue them.
I’m also skilled and experienced in brand reputation management, so you can feel safe when trusting me to represent your business online.