One of my US-based clients, RAWF Pet Food, have recently expanded their territory into New Jersey and Connecticut.
The company deliver raw dog food direct from their Long-Island based farm, previously servicing New York State exclusively.
But they’ve now worked hard to gain approval in two additional states and expand the operation.
This is great for the business and great for our online marketing efforts, giving us those extra locations to target with landing pages and encourage more interest from organic search.
It’s still early days in the SEO development of the site, but as always the goal is to create a technically sound site with diverse, interesting and optimised content before expanding into external marketing.
You can view the RAWF website here – https://rawfpetfood.com/