Congratulations to my client Ceramic Logistics on successfully rebranding to Plexus Freight. It’s never an easy decision to change the name of your business but there was an obvious issue with ‘ceramic’ aligning the company with one specific niche when their service is much broader, so a rebrand was definitely the right course of action.
From an SEO perspective, having ‘Freight’ within the brand name and URL is helpful as we look to pursue keywords containing the term so I would expect this change to impact positively on performance once the new domain is bedded in on Google.
It’s always difficult to predict how Google will react to a change of domain even when all the necessary precautions are taken (301 redirects, Google change of address submission, etc), but the early signs are the transition has been painless.
Fortunately, the site itself wasn’t changing in terms of structure or layout with the existing content simply re-skinned to match the new branding and with the help of my go-to developer, all the necessary tasks were systematically checked off the list.
I’ve been through this process with other clients several times before and this was certainly the most painless of those experiences.