search engine optimisation
Definition: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
"Thomas was excellent, answered all of my SEO questions & has definitely played an important part in the future development of my company. Thanks again and will definitely use again!"
Martin Holgate - Entertainers Worldwide
Unipart Car Care Centre
When I inherited the responsibility of managing SEO for Unipart Car Care Centre, they had recently been hit with a heavy penalty from Google, which had seen traffic drop to it’s lowest point since the site was launched.
After working with Google to undo the mistakes of the previous SEO regime, which mainly consisted of spamming, the UCCC site was fully reinstated, helping to restore traffic to pre-penalty levels.
With further onsite technical improvements as well as external marketing initiatives (such as getting the UCCC name onto industry-relevant sites like CarMagazine.co.uk), monthly organic traffic has quadrupled and is now at it’s highest ever point in the history of the website.
my thoughts on seo
well, a few of them
I believe the most important aspect of SEO from a client’s perspective should be trust.
Trust is vital because when you work with any SEO agency or individual, you’re effectively allowing them to manage your reputation with Google.
An experienced and ethical SEO company will look at existing traffic as a starting point and then work out a strategy to deliver sustainable, long term growth, inline with Google’s regulations and best practices.
An untrustworthy SEO company will often only look for short term gains, usually by cheating or manipulating Google, which only ever has one end result - total failure.
I know a lot about the latter because for years I've been picking up the pieces from brands who are desperately trying to repair their reputations with Google having been penalised for mistakes they didn’t even know they were making - all thanks to dishonest SEO agencies.
I strike a balance by guarding the long term health of my client’s websites, whilst at the same time being bold and proactive enough to deliver results.
This tried and tested method is why I’ve never received any penalty from Google and have been able to do great things for all my clients.