pay-per-click marketing

Definition: PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

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case study

Home Trim UK

Home Trim

This is a great example of how the combination of Google Adwords PPC and a well constructed website can work together to create a lead generating machine.

 

When I first began working with Home Trim UK, very little business came through the website, but with a simple redesign to tidy up the branding and arrange the content in a more logical layout, we were soon in a much better place.

 

With a simple pay-per-click campaign, the site began generating leads daily with targeted visitors coming to the site from Google, finding the information they needed to inform a decision and enjoying a simple enquiry process.

 

Nothing could be easier than this and it's a formula that's incredibly easy to replicate, particularly for smaller local businesses. 

I highly recommend Thomas. I have been hiring lots of people over the years and he is the best. He's really good at strategy, which is what’s missing for most consultants. His knowledge and experience is worth the price and I will continue to work with him.

Dr. Eric Berg

my thoughts on ppc

 

PPC is a great way to drive visitors to a website without having to make technical changes to site itself or engage in any other marketing initiatives.

 

But of course every single visit costs, so if handled badly it’s nothing more than an exercise in throwing money down the drain.

 

Strategy is paramount and everything has to be targeted; the types of phrases you bid on, the content of your adverts, the locations your advert is displayed and even the times of day your adverts are shown. Get just one thing wrong and it can pull everything apart.

 

I don’t shy away from the specifics and are meticulous in every aspect of my PPC marketing. It’s only with this type of rigorous attention to detail that any pay-per-click campaign can be successful.

 

A commonly asked question is: Which is a more effective method of marketing - SEO or PPC?

There are strong arguments for each side, but an answer everyone can agree on is both. The most successful digital marketing campaigns operate with SEO and PPC working in conjunction, allowing brands to dominate the marketplace.

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contact

Thomas Baugh Media

47 Coalway Road

Penn

Wolverhampton

wv3 7lu

 

Landline: +44 (0) 1902 655155

Mobile: +44 (0) 7841921295

Email: tom@thomasbaughmedia.com

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